Barbie Dress – A Royal Adventure by Nermy Design
Contributed By: Saif Rahman Sozib for World Fashion Media News
After winning the Trophy Award for the BEST DRESS at the World Fashion Festival Awards, in Dubai October 2019, Nermine Abdel Malek and her brand Nermy Design have started conquering the world. Inspired by the world’s beauty and with continuous hard work, Nermine is determined to cross the borders of the Middle East region to achieve performance, recognition and visibility on the highest fashion stages in the world.
Let’s meet Nermine in an exclusive interview talking about her journey in fashion.
How did you discover the passion for fashion?
It all started by designing my own garments, but the dream started growing more and more until I studied fashion design and dress making in addition to personal stylist major, through a deep positive connection of glamour, style and beauty “NERMY DESIGN” Concept started to grow leading to the creation of an culture examined with the belief of beauty and goodness.
Why NERMY DESIGN? What is the story of your brand’s name?
Well, I decided to give my brand my name, because all my designs piece by piece are reflecting my personality and creativity. So, nothing will describe my brand, more than my name itself.
What inspires you?
Basically, I got inspired by nature, the color of nature plus I got attracted by some geometric shapes.
What gets your attention first when attending a fashion show?
The creativity and the small details behind every outfit and design, gets first my attention every time I attend a fashion show.
You are a very talented designer. Your work is getting huge recognition worldwide and you have also been awarded in the past months, including at WFFA (World Fashion Festival Awards). How does it feel to see your efforts and passion being recognized and appreciated?
First, I want to thank every one of the organizers of WFFA and Hit High Events as well, for the support and the professionalism in the work. It was an honor being one of the designers in this show, And sure I am very happy having a thankful feeling to see my efforts and passionate designs are being recognized and awarded, really it was one of the best experiences being competing for the best dress award, and won it at the end.
Tell us more about your experience in Dubai and at the WFFA. What are your take-aways?
Dubai is the city of the future and a great business hub. Attending the WFFA is a great added-value to my career in the world of fashion. I was thrilled by the hospitality and professionalism as well as the royalties and the public figures, not to forget meeting the artists and designers from all over the world. Winning the “Best Dress” award at the WFFA was a great achievement judged by professionals in the fashion industry.
Any successful brand is sustained by team work. Can you tell us about your team?
The fashion industry is one of the most collaborating in the world, and as an designer I would love to take this opportunity to thank all the team supporting me, in order to transform my imagination to reality.
What is the ultimate goal of the brand NERMY DESIGN?
NERMY DESIGN is a big dream; worldwide market is the target, the diversity of the designs from casual look to Abaya and evening dresses in order to meet the young fashionable and odd taste of the modern women.
What are your favorite colors in your designs?
As a designer, I have to follow the trending colors for every season, but sure every designer has his own favorite color, for me I love the pastel colors and always the classy black that never got out of fashion.
If someone would like to become a fashion designer, what would be your advice?
I advised them to never imitate any other designer, but to put their own passion, inspiration and feelings in every design, so they can be unique and recognized by the fashion icons and industry as well. And sure to always follow the trends, the colors and the fashion market.
What is the customer type for NERMY DESIGN?
NERMY DESIGN addresses the young liberated fashionable women, by introducing the cross cultured designs and to give the woman the spirit of uniqueness and modernism.
If someone would like to buy some of your designs, where can we find you?
You can simply contact us on our social media platforms, on Instagram and Facebook @nermy_design or through our website www.nermy.me , and you find some of our collections at “Collage” – Jumeirah, and “Rana Zone” – Dubai.
What is the biggest challenge you faced so far in your career?
Every new collection is a challenge for me and every design is also an challenge to create and follow the new trends in the fast growing fashion industry.
Do you design for women only?
Meanwhile, NERMY DESIGN is targeting women only, but in the future I have the plan to start designing for kids as well.
Whom from the Fashion industry is an ICON for you and you would like to follow his/her steps in Fashion?
I like many fashion icons all over the world, but my favorite one is “Donatella Versace” , I always love to follow her steps in the fashion industry and sometimes I get inspired by it, In addition “Donatella” was awarded the Fashion Icon of the year at the British Fashion Council in 2017 and she deserved it .
Photo Credit: Wolfgang Nelson
Let’s meet Nermine in an exclusive interview talking about her journey in fashion.
How did you discover the passion for fashion?
It all started by designing my own garments, but the dream started growing more and more until I studied fashion design and dress making in addition to personal stylist major, through a deep positive connection of glamour, style and beauty “NERMY DESIGN” Concept started to grow leading to the creation of an culture examined with the belief of beauty and goodness.
Why NERMY DESIGN? What is the story of your brand’s name?
Well, I decided to give my brand my name, because all my designs piece by piece are reflecting my personality and creativity. So, nothing will describe my brand, more than my name itself.
What inspires you?
Basically, I got inspired by nature, the color of nature plus I got attracted by some geometric shapes.
What gets your attention first when attending a fashion show?
The creativity and the small details behind every outfit and design, gets first my attention every time I attend a fashion show.
You are a very talented designer. Your work is getting huge recognition worldwide and you have also been awarded in the past months, including at WFFA (World Fashion Festival Awards). How does it feel to see your efforts and passion being recognized and appreciated?
First, I want to thank every one of the organizers of WFFA and Hit High Events as well, for the support and the professionalism in the work. It was an honor being one of the designers in this show, And sure I am very happy having a thankful feeling to see my efforts and passionate designs are being recognized and awarded, really it was one of the best experiences being competing for the best dress award, and won it at the end.
Tell us more about your experience in Dubai and at the WFFA. What are your take-aways?
Dubai is the city of the future and a great business hub. Attending the WFFA is a great added-value to my career in the world of fashion. I was thrilled by the hospitality and professionalism as well as the royalties and the public figures, not to forget meeting the artists and designers from all over the world. Winning the “Best Dress” award at the WFFA was a great achievement judged by professionals in the fashion industry.
Any successful brand is sustained by team work. Can you tell us about your team?
The fashion industry is one of the most collaborating in the world, and as an designer I would love to take this opportunity to thank all the team supporting me, in order to transform my imagination to reality.
What is the ultimate goal of the brand NERMY DESIGN?
NERMY DESIGN is a big dream; worldwide market is the target, the diversity of the designs from casual look to Abaya and evening dresses in order to meet the young fashionable and odd taste of the modern women.
What are your favorite colors in your designs?
As a designer, I have to follow the trending colors for every season, but sure every designer has his own favorite color, for me I love the pastel colors and always the classy black that never got out of fashion.
If someone would like to become a fashion designer, what would be your advice?
I advised them to never imitate any other designer, but to put their own passion, inspiration and feelings in every design, so they can be unique and recognized by the fashion icons and industry as well. And sure to always follow the trends, the colors and the fashion market.
What is the customer type for NERMY DESIGN?
NERMY DESIGN addresses the young liberated fashionable women, by introducing the cross cultured designs and to give the woman the spirit of uniqueness and modernism.
If someone would like to buy some of your designs, where can we find you?
You can simply contact us on our social media platforms, on Instagram and Facebook @nermy_design or through our website www.nermy.me , and you find some of our collections at “Collage” – Jumeirah, and “Rana Zone” – Dubai.
What is the biggest challenge you faced so far in your career?
Every new collection is a challenge for me and every design is also an challenge to create and follow the new trends in the fast growing fashion industry.
Do you design for women only?
Meanwhile, NERMY DESIGN is targeting women only, but in the future I have the plan to start designing for kids as well.
Whom from the Fashion industry is an ICON for you and you would like to follow his/her steps in Fashion?
I like many fashion icons all over the world, but my favorite one is “Donatella Versace” , I always love to follow her steps in the fashion industry and sometimes I get inspired by it, In addition “Donatella” was awarded the Fashion Icon of the year at the British Fashion Council in 2017 and she deserved it .
Photo Credit: Wolfgang Nelson
