"Delicate and Beauty as a Monarh Butterfly"
Larisa Lupoiu from the brand Monarh
Photo credit: Emilio Poblete, Pippo Failla, XMediaStudio, Svetlana Braun
After winning the 2nd Runner-up title for the Best Collection at the World Fashion
Festival Awards in March 2019, Larisa Lupoiu and her brand Monarh became one of the few
Romanian Designers and Brands to receive official recognition in the Middle East. „Exotic
Amazon” collection by Monarh has been selected as the exclusive collection to receive a
contract agreement collaboration with Green Bird Boutiques, one of the highest in demand
fashion retailers in the Emirates and Jury Member at World Fashion Festival Awards
(Spring/Summer 2019)
Let’s meet Larisa Lupoiu, the Creative Master and Designer of the Fashion House Monarh and her Story!
How did you discover the passion for fashion?
I think that in my case, the passion for fashion is native, although we pick up our benchmarks
through education and with the help of people around us, who have a formative role. The media
contributes significantly in this direction and, because it is a growing demand, fashion is very
well promoted: in terms of training, from styling to tailoring and fashion design, to fashion
presentations, magazines, programs and dedicated televisions. I was always keen on being well
dressed, because I like to harmoniously associate the clothes I wear. From passion to a lucrative
activity, it was just one step: the initiative.
Why Monarh? What is the story of your brand’s name?
Monarh is the definition of designer clothing that correlates the quality of materials, the
impeccable cut, the fineness and elegance of the pieces, to the joy of experiencing the moment,
to feel the best with a creation specially designed for you.
The name Monarh is inspired by the Monarh butterfly, due to its charming characteristics.
Although it has a short life span, the butterfly is amazing by its color and delicacy. Monarh
Design features grace, quality, professionalism, promptness and courtesy.
Monarh Design creations have been featured at national festivals such as Fashion Philosophy,
Kasta Morelli, as well as international fashion festivals such as Serbia Fashion Week and World
Fashion Festival in Dubai where the designer received the Best Collection 2019 Award.
WHAT INSPIRES YOU
I find inspiration everywhere: in nature, in old books and movies, in the media. An example is
the very recent collection: "Exotic Amazon". The creations made with passion and talent want to highlight the feminine power and the fact that today's women are still fighting but in an
emancipated way. The collection brings to mind a special technique: the braided textile.
Together with a look that includes stitched hair, these creations are the right choice for summer
events. "Exotic Amazon" is a mix of elements necessary for the woman to succeed and be happy: attention to personal image, trust, independence, the need to feel in control, freedom, power of
assumed decisions and memorable experiences.
What gets your attention first when attending a fashion show?
The context gives the tone, and the show itself makes the music. The clothes are the point of
maximum interest, and if they make a mix between futuristic design, femininity and glam, the
whole event is successful. If I'm the one who signs the collection, what matters the most is to
make the fitting. If the product is not properly put into evidence, the effect is not what is
expected. Music is another important element and the rhythm of the catwalk has to be in
agreement with it. In other words, all the cumulative elements give the results of a successful
fashion show.
You are a very talented designer. Your work is getting huge recognition worldwide and you have also been awarded in the past months, including at WFFA. How does it feel to seeyour efforts and passion being recognized and appreciated?
The appreciation lies in the eyes of the client. If a viewer is delighted with what I create, then my
work has reached its halfway. When it becomes a customer, my goal has been reached, it means
the product convinces. And when I receive positive feedback after wearing, and the customer
returns, it is a real success.
The awards are a bonus, for which I am glad, I know that every prize is a recognition of
connoisseurs and I am overwhelmed by the fact that my work and my team are appreciated
Tell us more about your experience in Dubai and at the WFFA. What are your take-aways?
Dubai is a dream for every designer who manages to impress here through his collections.
Moreover, when supply meets demand in the Dubai market, happiness is even greater. I am
grateful for the opportunities that WFFA has brought me to, and I hope that the talks that have
been held so far will materialize.
The experience is beautiful, especially when you perceive it as another activity of your passion,
not as a job and responsibility. I cannot wait to come back.
Any successful brand is sustained by team work. Can you tell us about your team?
My team is the most important to what the Monarh means. From tailor to brand manager, we all
work to develop Monarh Design in as many parts of the world as possible. We take advantage of
fashion shows that involve traveling, to combine activity with fun and get out very well. I like to
think I'm a good manager, but above all, a correct one.
What is the ultimate goal of the brand Monarh?
Our dream is to produce sustainable and reach as many countries as possible. In fact, we want
women to benefit of styling classes in school, because this way, women will start to appreciate
the fabrics, the manufacture, the designers and the style, in general, so urban clothing will
improve.
What are your favorite colors in your designs?
I like black the most. It is a color with many distinct meanings, being an appropriate choice in
almost any context. The Black Angel collection is proof of my passion for black, but I chose the
colors according to the season and the expectations of the audience. Ultimately, on custom-made
creations, the colors may vary, but it's important to have an impact pattern
If someone would like to become a fashion designer, what would be your advice?
First of all, she should stay with a designer next to a tailor to see the whole process. Then
consider whether he is willing to make compromises, because this job does not mean 8 hours of
work per day, but 12 or 14 hours a day. If these things do not scare him, then he should start to
study in the field and to make his dream come true.
What is the customer type for Monarh?
The chic woman dresses at from Monarh Design, who treats each going out as an event. She
wants to feel that she is investing in her clothes and that each creation is personalized. We are
very rejoicing when our client smiles at the test and then sends us pictures in his outfit. These are
the moments from which I get my energy and who mobilizes me to be better every day to
continue with the brand message: Let fashion improve you!
Festival Awards in March 2019, Larisa Lupoiu and her brand Monarh became one of the few
Romanian Designers and Brands to receive official recognition in the Middle East. „Exotic
Amazon” collection by Monarh has been selected as the exclusive collection to receive a
contract agreement collaboration with Green Bird Boutiques, one of the highest in demand
fashion retailers in the Emirates and Jury Member at World Fashion Festival Awards
(Spring/Summer 2019)
Let’s meet Larisa Lupoiu, the Creative Master and Designer of the Fashion House Monarh and her Story!
How did you discover the passion for fashion?
I think that in my case, the passion for fashion is native, although we pick up our benchmarks
through education and with the help of people around us, who have a formative role. The media
contributes significantly in this direction and, because it is a growing demand, fashion is very
well promoted: in terms of training, from styling to tailoring and fashion design, to fashion
presentations, magazines, programs and dedicated televisions. I was always keen on being well
dressed, because I like to harmoniously associate the clothes I wear. From passion to a lucrative
activity, it was just one step: the initiative.
Why Monarh? What is the story of your brand’s name?
Monarh is the definition of designer clothing that correlates the quality of materials, the
impeccable cut, the fineness and elegance of the pieces, to the joy of experiencing the moment,
to feel the best with a creation specially designed for you.
The name Monarh is inspired by the Monarh butterfly, due to its charming characteristics.
Although it has a short life span, the butterfly is amazing by its color and delicacy. Monarh
Design features grace, quality, professionalism, promptness and courtesy.
Monarh Design creations have been featured at national festivals such as Fashion Philosophy,
Kasta Morelli, as well as international fashion festivals such as Serbia Fashion Week and World
Fashion Festival in Dubai where the designer received the Best Collection 2019 Award.
WHAT INSPIRES YOU
I find inspiration everywhere: in nature, in old books and movies, in the media. An example is
the very recent collection: "Exotic Amazon". The creations made with passion and talent want to highlight the feminine power and the fact that today's women are still fighting but in an
emancipated way. The collection brings to mind a special technique: the braided textile.
Together with a look that includes stitched hair, these creations are the right choice for summer
events. "Exotic Amazon" is a mix of elements necessary for the woman to succeed and be happy: attention to personal image, trust, independence, the need to feel in control, freedom, power of
assumed decisions and memorable experiences.
What gets your attention first when attending a fashion show?
The context gives the tone, and the show itself makes the music. The clothes are the point of
maximum interest, and if they make a mix between futuristic design, femininity and glam, the
whole event is successful. If I'm the one who signs the collection, what matters the most is to
make the fitting. If the product is not properly put into evidence, the effect is not what is
expected. Music is another important element and the rhythm of the catwalk has to be in
agreement with it. In other words, all the cumulative elements give the results of a successful
fashion show.
You are a very talented designer. Your work is getting huge recognition worldwide and you have also been awarded in the past months, including at WFFA. How does it feel to seeyour efforts and passion being recognized and appreciated?
The appreciation lies in the eyes of the client. If a viewer is delighted with what I create, then my
work has reached its halfway. When it becomes a customer, my goal has been reached, it means
the product convinces. And when I receive positive feedback after wearing, and the customer
returns, it is a real success.
The awards are a bonus, for which I am glad, I know that every prize is a recognition of
connoisseurs and I am overwhelmed by the fact that my work and my team are appreciated
Tell us more about your experience in Dubai and at the WFFA. What are your take-aways?
Dubai is a dream for every designer who manages to impress here through his collections.
Moreover, when supply meets demand in the Dubai market, happiness is even greater. I am
grateful for the opportunities that WFFA has brought me to, and I hope that the talks that have
been held so far will materialize.
The experience is beautiful, especially when you perceive it as another activity of your passion,
not as a job and responsibility. I cannot wait to come back.
Any successful brand is sustained by team work. Can you tell us about your team?
My team is the most important to what the Monarh means. From tailor to brand manager, we all
work to develop Monarh Design in as many parts of the world as possible. We take advantage of
fashion shows that involve traveling, to combine activity with fun and get out very well. I like to
think I'm a good manager, but above all, a correct one.
What is the ultimate goal of the brand Monarh?
Our dream is to produce sustainable and reach as many countries as possible. In fact, we want
women to benefit of styling classes in school, because this way, women will start to appreciate
the fabrics, the manufacture, the designers and the style, in general, so urban clothing will
improve.
What are your favorite colors in your designs?
I like black the most. It is a color with many distinct meanings, being an appropriate choice in
almost any context. The Black Angel collection is proof of my passion for black, but I chose the
colors according to the season and the expectations of the audience. Ultimately, on custom-made
creations, the colors may vary, but it's important to have an impact pattern
If someone would like to become a fashion designer, what would be your advice?
First of all, she should stay with a designer next to a tailor to see the whole process. Then
consider whether he is willing to make compromises, because this job does not mean 8 hours of
work per day, but 12 or 14 hours a day. If these things do not scare him, then he should start to
study in the field and to make his dream come true.
What is the customer type for Monarh?
The chic woman dresses at from Monarh Design, who treats each going out as an event. She
wants to feel that she is investing in her clothes and that each creation is personalized. We are
very rejoicing when our client smiles at the test and then sends us pictures in his outfit. These are
the moments from which I get my energy and who mobilizes me to be better every day to
continue with the brand message: Let fashion improve you!
Saif Rahman Sozib
World Fashion Media News
Contributing International Fashion Journalist and Media Consultant
World Fashion Media News
Contributing International Fashion Journalist and Media Consultant
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