INTERNATIONAL DIGITAL FASHION WEEK DESIGNERS - VOLUME 1
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Brunel:
Fadzil Hadin (Chantique Brunel)
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1. Tell me about your brand?
Chantique Brunei comes from the Malay word cantik (meaning Beautiful in English) initially started with selling imported textiles and fashion at Villa Chantique Brunei run by Fadzil's mother in mid-2000. Then in 2017, we introduced the label to Dubai, the United Arab Emirates which successfully landed as the winner to receive the "best fashion designer " award for modest fashion by the Islamic Fashion Design Council held in Italy. Within the same year, Chantique Brunei was selected to showcase his collection at the first modest fashion event called "Modest Soirée " at Milan Fashion Week 2018. In 2019 Chantique by Fadzil Hadin was named "Best Rising Talent" by La Rinascente, the largest luxury fashion department store in Italy. Fadzil designs mainly influence the cross-culture between Asian and Middle East.
2. What's the story behind this collection? who/what inspired it?
'Emas' in Malay means gold in English, Inspired by the colors of Sultan Omar Ali Saifuddin mosque dome in Brunei as well as the depiction of common Brunei flowers and colors through the embroideries and a mixture of the modern landscape of Dubai bling and glitters known for its luxury lifestyle of the city. The collection added with heavy embellishments and sweet embroidery and sequins for the modern high society socialite ladies.
3. What role do you think social media plays in fashion today? In the fashion industry, social media platforms can be used as networking with others in the industry and as a way building an online presence where it's also influence designers in unique ways that are changing the way many designers create their fashion .social media has reframed this structure, allowing users to not only to consume fashion but to also contribute to it.
Chantique Brunei comes from the Malay word cantik (meaning Beautiful in English) initially started with selling imported textiles and fashion at Villa Chantique Brunei run by Fadzil's mother in mid-2000. Then in 2017, we introduced the label to Dubai, the United Arab Emirates which successfully landed as the winner to receive the "best fashion designer " award for modest fashion by the Islamic Fashion Design Council held in Italy. Within the same year, Chantique Brunei was selected to showcase his collection at the first modest fashion event called "Modest Soirée " at Milan Fashion Week 2018. In 2019 Chantique by Fadzil Hadin was named "Best Rising Talent" by La Rinascente, the largest luxury fashion department store in Italy. Fadzil designs mainly influence the cross-culture between Asian and Middle East.
2. What's the story behind this collection? who/what inspired it?
'Emas' in Malay means gold in English, Inspired by the colors of Sultan Omar Ali Saifuddin mosque dome in Brunei as well as the depiction of common Brunei flowers and colors through the embroideries and a mixture of the modern landscape of Dubai bling and glitters known for its luxury lifestyle of the city. The collection added with heavy embellishments and sweet embroidery and sequins for the modern high society socialite ladies.
3. What role do you think social media plays in fashion today? In the fashion industry, social media platforms can be used as networking with others in the industry and as a way building an online presence where it's also influence designers in unique ways that are changing the way many designers create their fashion .social media has reframed this structure, allowing users to not only to consume fashion but to also contribute to it.
Cambodia:
B. Natacha Van
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1. Tell me about your brand?
Natacha Van has emerged as a leading global talent based in Cambodia with a distinctively
feminine esthetic. Through merging classic evening gown elements with an uptown chic attitude
she has created a supremely womanly and unapologetically glamorous sensibility.
2. What's the story behind this collection? who/what inspired it?
I was inspired by the royal elegant dark age and the way floral patterns are beautifully combined with geometric elements. The influence of shape and proportion can be seen in wrapped bodices and sloped sleeves.
3. What role do you think social media plays in fashion today?
The fashion industry, in particular, has changed dramatically due to social media, and savvy business owners utilize social media to grow their businesses.
Social media has done a number of incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends, and ultimately reforming the way people go about seeking jobs in the field.
Natacha Van has emerged as a leading global talent based in Cambodia with a distinctively
feminine esthetic. Through merging classic evening gown elements with an uptown chic attitude
she has created a supremely womanly and unapologetically glamorous sensibility.
2. What's the story behind this collection? who/what inspired it?
I was inspired by the royal elegant dark age and the way floral patterns are beautifully combined with geometric elements. The influence of shape and proportion can be seen in wrapped bodices and sloped sleeves.
3. What role do you think social media plays in fashion today?
The fashion industry, in particular, has changed dramatically due to social media, and savvy business owners utilize social media to grow their businesses.
Social media has done a number of incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends, and ultimately reforming the way people go about seeking jobs in the field.
Indonesia:
Aldri Indrayana (ALDRIE)
Aldri Indrayana (ALDRIE)
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1. Tell me about your brand?
Aldrie is known as an EXPERIMENTALLY THEMATIC, DARK JOKES, ISSUES, SUSTAINABLE minded brand. Aldrie loves the juxtaposition of playful and sad feelings in one sentence.
Every collection was made with a more ‘satirical’ twist on dark issues such as depression, human trafficking, etc. since 2018, Aldrie has tried to step into a greener sustainable fashion.
Besides green fashion, Aldrie has also committed to helping society by hiring unskilled job seeker, so when they work with Aldrie, they will develop new
skills such as sewing, fashion, and sustainable practices.
At aldrie, every piece has an “upcycle age”. This means every customer is able to renew their Aldrie pieces after 1 year with a small fee at a discounted rate or can receive a voucher when we receive the customer’s unused Aldrie pieces.
2. What's the story behind this collection? who/what inspired it?
FOR THIS COLLECTION, ALDRÈ IS COLLABORATING WITH COTA COTA STUDIO TO MAKE ORIGINAL PATTERNS, INSPIRED BY THE LACK OF PRIVACY IN SOCIAL MEDIA. MOST OF THE PIECES ARE UPCYCLED PIECES FROM PAST COLLECTIONS, AND QUALITY REJECTED ITEMS.
ALDRÈ LOVES TO MAKE SOMETHING GRANDE AND OUT OF THE BOX, BUT DUE TO THE PANDEMIC, BOTH OF OUR TEAM DECIDED TO SIMPLIFY OUR ORIGINAL IDEAS REGARDING SILHOUETTE AND WEARABILITY.
ONE OF THE KEY PIECES IS THE NECKERCHIEF MADE OUT OF HEADSCARF WASTE. WE PRINTED AS WELL AS BATIK STAMPED THE HEADSCARF WASTE AND TURNED IT INTO NECKERCHIEF. THE JACKETS ARE INSPIRED BY JAVANESE TRADITIONAL ATTIRE KNOWN AS BESKAP. WE TRIED TO TONE DOWN THE BESKAP AND MADE IT MORE CASUAL.
SOME OF THE BATIK WERE STAMPED USING BATIK STAMP
THAT WE MADE FROM A SHOEBOX. SOME UPCYCLED
PIECES WERE STAMPED DIRECTLY ONTO THE GARMENT,
INSTEAD OF FABRIC.
THE COLLECTION IS AN ODE TO GREENER FASHION.
3. What role do you think social media plays in fashion today?
It was nearly impossible for small independent designers to be discovered by people across the globe. However social media has managed to clear the gap between designers and customers. It is easier to connect with more people.
Social media is not only a tool to connect, but also a platform for business, and research. It is easier to get feedback from customers to know what they want.
Aldrie is known as an EXPERIMENTALLY THEMATIC, DARK JOKES, ISSUES, SUSTAINABLE minded brand. Aldrie loves the juxtaposition of playful and sad feelings in one sentence.
Every collection was made with a more ‘satirical’ twist on dark issues such as depression, human trafficking, etc. since 2018, Aldrie has tried to step into a greener sustainable fashion.
Besides green fashion, Aldrie has also committed to helping society by hiring unskilled job seeker, so when they work with Aldrie, they will develop new
skills such as sewing, fashion, and sustainable practices.
At aldrie, every piece has an “upcycle age”. This means every customer is able to renew their Aldrie pieces after 1 year with a small fee at a discounted rate or can receive a voucher when we receive the customer’s unused Aldrie pieces.
2. What's the story behind this collection? who/what inspired it?
FOR THIS COLLECTION, ALDRÈ IS COLLABORATING WITH COTA COTA STUDIO TO MAKE ORIGINAL PATTERNS, INSPIRED BY THE LACK OF PRIVACY IN SOCIAL MEDIA. MOST OF THE PIECES ARE UPCYCLED PIECES FROM PAST COLLECTIONS, AND QUALITY REJECTED ITEMS.
ALDRÈ LOVES TO MAKE SOMETHING GRANDE AND OUT OF THE BOX, BUT DUE TO THE PANDEMIC, BOTH OF OUR TEAM DECIDED TO SIMPLIFY OUR ORIGINAL IDEAS REGARDING SILHOUETTE AND WEARABILITY.
ONE OF THE KEY PIECES IS THE NECKERCHIEF MADE OUT OF HEADSCARF WASTE. WE PRINTED AS WELL AS BATIK STAMPED THE HEADSCARF WASTE AND TURNED IT INTO NECKERCHIEF. THE JACKETS ARE INSPIRED BY JAVANESE TRADITIONAL ATTIRE KNOWN AS BESKAP. WE TRIED TO TONE DOWN THE BESKAP AND MADE IT MORE CASUAL.
SOME OF THE BATIK WERE STAMPED USING BATIK STAMP
THAT WE MADE FROM A SHOEBOX. SOME UPCYCLED
PIECES WERE STAMPED DIRECTLY ONTO THE GARMENT,
INSTEAD OF FABRIC.
THE COLLECTION IS AN ODE TO GREENER FASHION.
3. What role do you think social media plays in fashion today?
It was nearly impossible for small independent designers to be discovered by people across the globe. However social media has managed to clear the gap between designers and customers. It is easier to connect with more people.
Social media is not only a tool to connect, but also a platform for business, and research. It is easier to get feedback from customers to know what they want.
Dibya Hody
(Interim Clothing)
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1. Tell me about your brand?
Interim clothing is an Indonesian fashion brand from Surabaya, Indonesia that creates a fashionable and affordable ready-to-wear style for today’s global fashionable women.
Creating an Asian modern look with rich Indonesian fabrics, we work closely with various small businesses from the home industry that creates batik and local fabrics. They have entered into the sustainable and ethical fashion industry in Surabaya and Indonesia.
2. What's the story behind this collection? who/what inspired it? In this collection, we showcase a combination of local fabrics and modern fabrics to make a more modern approach to traditional Indonesian fabrics. Using batiks, tenun ikats, and luriks to represents a rich Indonesian culture for modern urban women.
3. What role do you think social media plays in fashion today? Social media for us is a great platform to showcase and have a more personal interaction with our customers, especially nowadays in this pandemic era.
Interim clothing is an Indonesian fashion brand from Surabaya, Indonesia that creates a fashionable and affordable ready-to-wear style for today’s global fashionable women.
Creating an Asian modern look with rich Indonesian fabrics, we work closely with various small businesses from the home industry that creates batik and local fabrics. They have entered into the sustainable and ethical fashion industry in Surabaya and Indonesia.
2. What's the story behind this collection? who/what inspired it? In this collection, we showcase a combination of local fabrics and modern fabrics to make a more modern approach to traditional Indonesian fabrics. Using batiks, tenun ikats, and luriks to represents a rich Indonesian culture for modern urban women.
3. What role do you think social media plays in fashion today? Social media for us is a great platform to showcase and have a more personal interaction with our customers, especially nowadays in this pandemic era.
Hannie Hanato
(Anemone)
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1. Tell me about your brand? My brand expresses finding happiness and cheerfulness by creating the perfect representation of colorful prints. Our goal is to empower people and encourage people to be happy through bold prints and colors.
2. What’s the story behind this collection? Who/ what inspired it?The collection represents women who have a love for consumerism and
glamorous things. The collection displays print motives shown in fashion shows with models who wore Mad Hatter with “His Hat collection” in “Alice in Wonderland” inspired video.
3. What role do you think social media plays in fashion today?During the Pandemic, Social media is the fastest and best way to communicate our product to the general public (customers, media, etc.) Our commonly used platforms are Instagram and TikTok, along with our online fashion show.
2. What’s the story behind this collection? Who/ what inspired it?The collection represents women who have a love for consumerism and
glamorous things. The collection displays print motives shown in fashion shows with models who wore Mad Hatter with “His Hat collection” in “Alice in Wonderland” inspired video.
3. What role do you think social media plays in fashion today?During the Pandemic, Social media is the fastest and best way to communicate our product to the general public (customers, media, etc.) Our commonly used platforms are Instagram and TikTok, along with our online fashion show.
Lenny Agustin
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1. Lenny Agustin is my main brand that specializes in making clothes for people who are young in heart and dare to be unique. Every collection brings influences from Indonesian cultures such as traditional customs, rituals, and traditional fabrics, but yet we’ve managed to make it stylish and modern.
2. My collection this time is inspired by the style of young people in Harajuku who are always free to express themselves in their clothes. They dare to mix colors, motifs, and culture in one look or style. This new collection called Blooming will give you the feel of carefree summer heat. The motifs of colorful flowers and a touch of culture in Indonesia are pieces of kebaya with a variety of tops and jackets to go along with our handcrafted-made skirts.
3. Social media is now becoming an important marketing tactic to help designers influence the audience of fashion for the mutual sharing of information, ideas, and business.
2. My collection this time is inspired by the style of young people in Harajuku who are always free to express themselves in their clothes. They dare to mix colors, motifs, and culture in one look or style. This new collection called Blooming will give you the feel of carefree summer heat. The motifs of colorful flowers and a touch of culture in Indonesia are pieces of kebaya with a variety of tops and jackets to go along with our handcrafted-made skirts.
3. Social media is now becoming an important marketing tactic to help designers influence the audience of fashion for the mutual sharing of information, ideas, and business.
Lisa Fitria
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1. LISA FITRIA’s brand style is androgynous, it is a play on masculinity cultivating a minimalist streamlined look that relied on sublime tailoring and good fabric choice. LISA FITRIA’s brand is modest wear for a market segment towards young people and young mothers from ages ranging from 20 - 35 yo.
2. The theme of this collection is based on how lies are interpreted. I want to tell you that our lives are eliminated every day by lies, but not all lies are negative. Sometimes we need to lie or be lied to because there are two sides to every story whether it be good or bad. Negative lies are represented with the color black in the collection which makes up most of the pieces. Abstract strokes of cheerful colors represent positive lives. We like to quote the Yin & Yang philosophy :
In the BLACK, there is some white
In the WHITE, there is some black
In the WRONG, there is some right
In the DARK, there is some light
This theme is inspired by the phenomenon of our daily lives that are spent on the internet and social media. We read a lot of information which is sometimes filled with lies, we also find fake lifestyles around us.
The Covid 19 pandemic has changed the way we market products in the fashion industry. From relying on offline and online sales the composition is divided into a 50:50 ratio and makes selling online about an 80:90 split between the role social media has on the heart of life and death that provides a brand with the need for survival.
2. The theme of this collection is based on how lies are interpreted. I want to tell you that our lives are eliminated every day by lies, but not all lies are negative. Sometimes we need to lie or be lied to because there are two sides to every story whether it be good or bad. Negative lies are represented with the color black in the collection which makes up most of the pieces. Abstract strokes of cheerful colors represent positive lives. We like to quote the Yin & Yang philosophy :
In the BLACK, there is some white
In the WHITE, there is some black
In the WRONG, there is some right
In the DARK, there is some light
This theme is inspired by the phenomenon of our daily lives that are spent on the internet and social media. We read a lot of information which is sometimes filled with lies, we also find fake lifestyles around us.
The Covid 19 pandemic has changed the way we market products in the fashion industry. From relying on offline and online sales the composition is divided into a 50:50 ratio and makes selling online about an 80:90 split between the role social media has on the heart of life and death that provides a brand with the need for survival.
Neera Alatas
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Neera Alatas was launched in 2016 as a Ready To Wear deluxe brand in the Muslim fashion category being modest that can be worn by women who wear
hijab or not. Feminine Romantic is the style that Neera Alatas chose to be the DNA of her brand. Feminine Romantic represents a gentle, beautiful, friendly affectionate personality which are characteristics that can best describe the real beauty of a woman. Neera Alatas goal is to convey the meaning of elegance,
softness, and beauty by using flowy materials such as tulle, satin, chiffon with a blend of pastel colors. To add embellishments of beauty to each
collection, Neera Alatas also added pearl sequins, stones, and Swarovskis.
The theme/title is "Swarnadwipa" which is in Sanskrit Swarnadwipa
an island of Sumatra. Swarnadwipa comes from the word "Suwarnadwipa"
which means golden island or "Suwarnabhumi" which is the land of gold.
Called Pulau Emas because on the hill that is stretched along the island of Sumatra and is also famous for storing a lot of gold and the number of precious metals traded. Lampung is the southernmost province on the island of Sumatra that
has quite a lot of gold content, thus affecting people's culture, especially the
way of making and the motifs of traditional Lampung fabrics. Tapis fabric is an
ethnic fabric of the Lampung tribe made of woven cotton yarn decorated with embroidery of gold thread or silver thread that becomes a symbol of social status, luxury, and prosperity of Lampung people. In the past, Tapis cloth was used by the elite of Lampung indigenous tribes from among the families of indigenous leaders or tribal leaders at traditional ceremonies. Tapis cloth has a high meaning and value so that it is made an offering or gift from kings to the ruler. The colors combined are Bold colors such as black, gold, blue, beige, and green with a touch of gold and silver thread. Materials used are Tapis fabric, woven fabric, tulle, organza, and lace. Although the color used is bold but still in accordance with the brand DNA of Neera Alatas. The details used are pearl sequin rocks and Swarovski silhouettes taken are A-line silhouettes, X silhouettes, and Y silhouettes.
For quite a long time, social media has played a role in the fashion industry. The fashion industry is growing rapidly today is one of the impacts given bysocial media. A fashion brand can help to form a brand and build marketing strategies to sell and produce its products globally. Especially during the current condition, we are all forced to change our mindset, lifestyle, and behavior. All while maintaining a business to keep prospering in the pandemic. Social media contributes significantly in providing solutions to make it easier for sellers and buyers to make transactions. Some other conveniences that a brand company can get, is limited the cost between Ecommerce and management of a brick-and-mortar while also making it easier for a brand to remain relevant through global markets.
hijab or not. Feminine Romantic is the style that Neera Alatas chose to be the DNA of her brand. Feminine Romantic represents a gentle, beautiful, friendly affectionate personality which are characteristics that can best describe the real beauty of a woman. Neera Alatas goal is to convey the meaning of elegance,
softness, and beauty by using flowy materials such as tulle, satin, chiffon with a blend of pastel colors. To add embellishments of beauty to each
collection, Neera Alatas also added pearl sequins, stones, and Swarovskis.
The theme/title is "Swarnadwipa" which is in Sanskrit Swarnadwipa
an island of Sumatra. Swarnadwipa comes from the word "Suwarnadwipa"
which means golden island or "Suwarnabhumi" which is the land of gold.
Called Pulau Emas because on the hill that is stretched along the island of Sumatra and is also famous for storing a lot of gold and the number of precious metals traded. Lampung is the southernmost province on the island of Sumatra that
has quite a lot of gold content, thus affecting people's culture, especially the
way of making and the motifs of traditional Lampung fabrics. Tapis fabric is an
ethnic fabric of the Lampung tribe made of woven cotton yarn decorated with embroidery of gold thread or silver thread that becomes a symbol of social status, luxury, and prosperity of Lampung people. In the past, Tapis cloth was used by the elite of Lampung indigenous tribes from among the families of indigenous leaders or tribal leaders at traditional ceremonies. Tapis cloth has a high meaning and value so that it is made an offering or gift from kings to the ruler. The colors combined are Bold colors such as black, gold, blue, beige, and green with a touch of gold and silver thread. Materials used are Tapis fabric, woven fabric, tulle, organza, and lace. Although the color used is bold but still in accordance with the brand DNA of Neera Alatas. The details used are pearl sequin rocks and Swarovski silhouettes taken are A-line silhouettes, X silhouettes, and Y silhouettes.
For quite a long time, social media has played a role in the fashion industry. The fashion industry is growing rapidly today is one of the impacts given bysocial media. A fashion brand can help to form a brand and build marketing strategies to sell and produce its products globally. Especially during the current condition, we are all forced to change our mindset, lifestyle, and behavior. All while maintaining a business to keep prospering in the pandemic. Social media contributes significantly in providing solutions to make it easier for sellers and buyers to make transactions. Some other conveniences that a brand company can get, is limited the cost between Ecommerce and management of a brick-and-mortar while also making it easier for a brand to remain relevant through global markets.
Lao PDR:
Bandid Lasavong
I’m Bandid Lasavong, a fashion designer from Laos. I studied hydropower to become a construction engineer but I decided to pursue fashion design as an alternative.
I attended fashion week which inspired me to have my own showcase because having a fashion boutique has always been a dream of mine. I love seeing people wear clothes that I designed.
Mr. Tom Ford is the person who inspired me to create my brand. I love his style and persona. He is not only a fashion designer but he is also a movie director.
Outbreaks and disruptions affecting the status quo in the fashion industry have allowed me to see various viewpoints the world has influenced. It also helped me put a lot of things into perspective to business and dealing with consumers directly. It is pretty hard to balance between the two but I use this as a driving force to help me find strategies that will better grow my business.
I cannot answer what trend is going to be for me, because I often design 1of1 pieces. Meaning being a fashionista, it is hard to stay on one trend long before I produce the next design. I was able to mass-produce which put me in good standing to design for ASEAN Designer Fashion Week 2021.
I tend to follow my own creative guidelines and designs for my collection are made to suit digital media. It is important that I do my best to use sustainable practices through the manufacturing of my fabric choices and designs overall. The identity of my brand, I can say it is what I do every day. When it comes to impact, we can say that it can be multifaceted, but what's important is it gives displays multiple points of view. We shouldn’t dwell on things because as we know it, life is short. Through the use of social media, everyone in the world is able to stay connected through global platforms. The digital fashion industry has become very competitive as more technological advances arise. My contacts and digital television partners are involved in our digital production. They help with marketing on social media. One thing I would like to advise young designers in my county and across the ASEAN region. If we are under pressure, turn it into a motivating force for success and an encouragement to fight.
I attended fashion week which inspired me to have my own showcase because having a fashion boutique has always been a dream of mine. I love seeing people wear clothes that I designed.
Mr. Tom Ford is the person who inspired me to create my brand. I love his style and persona. He is not only a fashion designer but he is also a movie director.
Outbreaks and disruptions affecting the status quo in the fashion industry have allowed me to see various viewpoints the world has influenced. It also helped me put a lot of things into perspective to business and dealing with consumers directly. It is pretty hard to balance between the two but I use this as a driving force to help me find strategies that will better grow my business.
I cannot answer what trend is going to be for me, because I often design 1of1 pieces. Meaning being a fashionista, it is hard to stay on one trend long before I produce the next design. I was able to mass-produce which put me in good standing to design for ASEAN Designer Fashion Week 2021.
I tend to follow my own creative guidelines and designs for my collection are made to suit digital media. It is important that I do my best to use sustainable practices through the manufacturing of my fabric choices and designs overall. The identity of my brand, I can say it is what I do every day. When it comes to impact, we can say that it can be multifaceted, but what's important is it gives displays multiple points of view. We shouldn’t dwell on things because as we know it, life is short. Through the use of social media, everyone in the world is able to stay connected through global platforms. The digital fashion industry has become very competitive as more technological advances arise. My contacts and digital television partners are involved in our digital production. They help with marketing on social media. One thing I would like to advise young designers in my county and across the ASEAN region. If we are under pressure, turn it into a motivating force for success and an encouragement to fight.
Malaysia:
Even ong (Bride Kollection)
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Tell me a bit about your brand?
Bride K'ollection is designed for women to be more independent, empowered and to help women stand up for themselves. I hope to give every woman the means to style her own life and provide their lifestyle with a sense of confidence; which is why I created my brand.
What’s the story behind this collection? What inspired it?
I am always inspired by natural women, like my mum. So I try to design clothes that can help make a woman feel more confident. It is another reason why I created the brand.
So in this collection, I am also inspired by the natural woman within the modern world. I have used materials like diamonds, tulle, and some flowers inspired, to represent elements of femininity. I used different methods of fabric manipulation to create more dimensional fabric and incorporated the innovative silhouette. So it's all about the balance between oversized and small silhouettes. In addition, I always thought that every woman has her beauty, and my job is to make them more stunning and gorgeous!
What role do you think social media plays in fashion today?
I think it is really important for every industry, not only fashion. Social media can affect brand awareness and allow our audience to be more understanding about our image. Also about our lifestyle, direction, and know what the brand stands for. I can see that most fashion brands are also focusing more on digital marketing. For our brand, we are also doing new things like interacting with our customers, going on Facebook Live, etc.
Bride K'ollection is designed for women to be more independent, empowered and to help women stand up for themselves. I hope to give every woman the means to style her own life and provide their lifestyle with a sense of confidence; which is why I created my brand.
What’s the story behind this collection? What inspired it?
I am always inspired by natural women, like my mum. So I try to design clothes that can help make a woman feel more confident. It is another reason why I created the brand.
So in this collection, I am also inspired by the natural woman within the modern world. I have used materials like diamonds, tulle, and some flowers inspired, to represent elements of femininity. I used different methods of fabric manipulation to create more dimensional fabric and incorporated the innovative silhouette. So it's all about the balance between oversized and small silhouettes. In addition, I always thought that every woman has her beauty, and my job is to make them more stunning and gorgeous!
What role do you think social media plays in fashion today?
I think it is really important for every industry, not only fashion. Social media can affect brand awareness and allow our audience to be more understanding about our image. Also about our lifestyle, direction, and know what the brand stands for. I can see that most fashion brands are also focusing more on digital marketing. For our brand, we are also doing new things like interacting with our customers, going on Facebook Live, etc.