CALIDA + VIKTOR & ROLF
WE WANT A BETTER WORLD
The new capsule collection of loungewear and underwear of Calida with Viktor and Rolf, WE WANT A BETTER WORLD, sustainable and 100% compostable.
Our premium stretch fiber ROICA by the Japanese Asahi Kasei is also used in the collection for its ability to degrade without releasing harmful substances in the test environment.
Cradle-to-Cradle and 100% compostable collection by CALIDA and Viktor&Rolf brings forward responsible innovation, style and sustainable values
WE WANT A BETTER WORLD is the name and mantra of the Cradle-To-Cradle capsule collection by Swiss premium underwear label CALIDA with luxury fashion label Viktor&Rolf. Inspired by the Woodstock generation, the series comprises underwear, pj and t-shirts for both women and men.
Good design for a good purpose. This is are the values at the base of the collection. Calida and Viktor&Rolf joined forces to create 100% compostable design which follow nature’s model of calculating resources in a healthily, efficient way.
WE WANT A BETTER WORLD has the Cradle To Cradle Certified™ certification which attest the fulfilment of high sustainable standards for environment. Made of compostable, sustainable TENCEL™, Lyocell, the series proudly comes also with the certification MADE IN GREEN by Oeko Tex®. The ‘capsule’ edition achieves such 100% sustainable goal thanks to ROICA™ V550 the ultimate hyper-performing premium stretch sustainable yarn by Asahi Kasei.
As part of the ROICA Eco-Smart™ family, the premium stretch ROICA™ V550, yarn offers relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle. Moreover, it proudly breaks down without releasing harmful substances under the testing environment according to Hohenstein Environmental Compatibility certification.
“The Capsule collection is a unique blend of extravagance and sustainability. By working with Viktor&Rolf we are proving that high fashion and the highest standards of sustainability are not mutually exclusive. We are sending out a signal and setting new standards in sustainable fashion.” Says Janine Weiz-Bühler, Director of Brand & Products at CALIDA.
Viktor&Rolf also see the collaboration as the realisation of a shared vision. “We are very proud of the collection we have developed with CALIDA – the first of its kind. For us it is a meaningful exploration that further deepens our notion of conscious design.”
“WE WANT A BETTER WORLD translates perfectly our commitment for sustainable fashion.” Says Hiroaki Shinohe, ROICA™ Chief Marketing Officer based in Germany. “At ROICA™ we both engineer eco-smart and high-tech yarns as well as boost collaborations with brands and fashion houses sharing our sustainable values such as CALIDA and Viktor&Rolf on this project.”
VIKTOR & ROLF
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after graduating from the Arnhem Academy of Art and Design. nWidely renowned for its provocative haute couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.Ever since its first haute couture collection in Spring/Summer 1998, the house has been consistently showcasing its signature collections for over twenty years at Paris Fashion Week. Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. With Mariage, Viktor&Rolf presents its luxury bridalwear—an exploration of iconic elements inspired by classic couture influences. Viktor&Rolf’s luxury products include Viktor&Rolf Tulle, exclusive eyewear line Viktor&Rolf Vision, and an addictive catalogue of fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon and Magic. www.viktor-rolf.com
CALIDA – BORN IN SWITZERLAND
Switzerland in our heart, the world in our eyes, nature in our mind. CALIDA is an international Swiss- born brand known worldwide for its dedication to quality, innovation and sustainability. We create timeless products that make everyone feel comfortable in their own skin. From day to night and back again. Like trusty companions, our pieces bring a touch of thoughtfulness to your every moment. Our design philosophy focuses on uncompromising comfort and durability, using only the finest materials. Everything we make is designed to last for a lifetime. This is our commitment, one we’ve held since 1941. Whoever tries CALIDA once, becomes loyal forever.
www.calida.com
Media contact: Patricia Schölly CALIDA AG
Tel. +41 41 925 46 83 - patricia.schoelly@calida.com
ROICA™
ROICA™ "Advanced fit for living”, a premium stretch fiber with an innovative range of smart functions to suit the modern wardrobe. ROICA™ shapes comfort with high quality, performance and fit, adding value to everyday living for sport, activewear, intimates, fashion and career wear. ROICA™ is made by Asahi Kasei offering a range of yarns, marketed as Bemberg™, designed to confer a cool, supple drape with a sensual silk-like touch.
ROICA™, ROICA Eco-Smart™ are trademarks of Asahi Kasei Corporation
Media contact: GB Network
tel. +39 0276018402 - press@gbnetwork.eu
Asahi Kasei Corporation Performance Products SBU - Roica Division
Roica Global Marketing Dept.
Tel:+81-(0)6-7636-3551 - roica@om.asahi-kasei.co.
Good design for a good purpose. This is are the values at the base of the collection. Calida and Viktor&Rolf joined forces to create 100% compostable design which follow nature’s model of calculating resources in a healthily, efficient way.
WE WANT A BETTER WORLD has the Cradle To Cradle Certified™ certification which attest the fulfilment of high sustainable standards for environment. Made of compostable, sustainable TENCEL™, Lyocell, the series proudly comes also with the certification MADE IN GREEN by Oeko Tex®. The ‘capsule’ edition achieves such 100% sustainable goal thanks to ROICA™ V550 the ultimate hyper-performing premium stretch sustainable yarn by Asahi Kasei.
As part of the ROICA Eco-Smart™ family, the premium stretch ROICA™ V550, yarn offers relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle. Moreover, it proudly breaks down without releasing harmful substances under the testing environment according to Hohenstein Environmental Compatibility certification.
“The Capsule collection is a unique blend of extravagance and sustainability. By working with Viktor&Rolf we are proving that high fashion and the highest standards of sustainability are not mutually exclusive. We are sending out a signal and setting new standards in sustainable fashion.” Says Janine Weiz-Bühler, Director of Brand & Products at CALIDA.
Viktor&Rolf also see the collaboration as the realisation of a shared vision. “We are very proud of the collection we have developed with CALIDA – the first of its kind. For us it is a meaningful exploration that further deepens our notion of conscious design.”
“WE WANT A BETTER WORLD translates perfectly our commitment for sustainable fashion.” Says Hiroaki Shinohe, ROICA™ Chief Marketing Officer based in Germany. “At ROICA™ we both engineer eco-smart and high-tech yarns as well as boost collaborations with brands and fashion houses sharing our sustainable values such as CALIDA and Viktor&Rolf on this project.”
VIKTOR & ROLF
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after graduating from the Arnhem Academy of Art and Design. nWidely renowned for its provocative haute couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.Ever since its first haute couture collection in Spring/Summer 1998, the house has been consistently showcasing its signature collections for over twenty years at Paris Fashion Week. Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. With Mariage, Viktor&Rolf presents its luxury bridalwear—an exploration of iconic elements inspired by classic couture influences. Viktor&Rolf’s luxury products include Viktor&Rolf Tulle, exclusive eyewear line Viktor&Rolf Vision, and an addictive catalogue of fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon and Magic. www.viktor-rolf.com
CALIDA – BORN IN SWITZERLAND
Switzerland in our heart, the world in our eyes, nature in our mind. CALIDA is an international Swiss- born brand known worldwide for its dedication to quality, innovation and sustainability. We create timeless products that make everyone feel comfortable in their own skin. From day to night and back again. Like trusty companions, our pieces bring a touch of thoughtfulness to your every moment. Our design philosophy focuses on uncompromising comfort and durability, using only the finest materials. Everything we make is designed to last for a lifetime. This is our commitment, one we’ve held since 1941. Whoever tries CALIDA once, becomes loyal forever.
www.calida.com
Media contact: Patricia Schölly CALIDA AG
Tel. +41 41 925 46 83 - patricia.schoelly@calida.com
ROICA™
ROICA™ "Advanced fit for living”, a premium stretch fiber with an innovative range of smart functions to suit the modern wardrobe. ROICA™ shapes comfort with high quality, performance and fit, adding value to everyday living for sport, activewear, intimates, fashion and career wear. ROICA™ is made by Asahi Kasei offering a range of yarns, marketed as Bemberg™, designed to confer a cool, supple drape with a sensual silk-like touch.
ROICA™, ROICA Eco-Smart™ are trademarks of Asahi Kasei Corporation
Media contact: GB Network
tel. +39 0276018402 - press@gbnetwork.eu
Asahi Kasei Corporation Performance Products SBU - Roica Division
Roica Global Marketing Dept.
Tel:+81-(0)6-7636-3551 - roica@om.asahi-kasei.co.
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