Playboy Founder Hefner Has Granted Full Access

Playboy Founder Hefner Has Granted Full Access
WEDNESDAY, OCTOBER 27TH, 2010 
Berry Meyerowitz, Phase 4 Films’ President and CEO, announced today that the company has acquired all U.S. rights, and DVD, Video-on-Demand, Pay Per View and Digital Rights in Canada, to the theatrical version of Oscar-winning™ Director/Producer Brigitte Berman’s feature documentary titled HUGH HEFNER: PLAYBOY, ACTIVIST AND REBEL. The longer festival version of the film, which, played to critical acclaim at the recent Toronto Film Festival, portrays the flamboyant, outspoken founder of the Playboy Empire and his many fierce battles with nearly all levels of the U.S. government, the religious right, and militant feminists. Phase 4 Films will launch the film theatrically in late Spring 2010. When Hefner launched Playboy in December 1953 the magazine achieved instant notoriety and astounding success. Its magnet was a nude centerfold of Marilyn Monroe. Hefner became an outspoken champion of the sexual revolution, and immediately the outraged forces of Church and State initiated a war against Hefner and Playboy that raged over the decades. Berman explores the paradox of the man - on the one hand, the hedonistic Playboy, pursuing his own sexual odyssey and living a highly controversial lifestyle, and on the other hand, the humanitarian who has been a catalyst for progressive change on a whole array of social and political issues: racial equality, First Amendment rights, abortion rights, sexual freedom, censorship and social justice. Berman won an Academy Award for her feature documentary “Artie Shaw: Time is all you’ve got.” Her friendship with Hugh Hefner began when Hef contacted her after discovering that she had made a feature documentary about one of his favorite musicians – Bix Beiderbecke. Hef, being an avid film collector, wanted to add her documentary about Bix to his collection. He also released Berman’s “Bix” film on his Jazz Video label. “What fascinates me about Hef is that while many know him only as a hedonistic, sensual Playboy and a legendary lover of countless beautiful women, there is a whole other and far more interesting, far sexier side to him as well. He is a driven, talented publisher of a groundbreaking magazine who is also a social activist at the forefront of countless progressive causes. Hef took great risks in breaking the color line in his Playboy clubs and TV shows, who defied the blacklist in the McCarthy Fifties decade, fought antiquated and absurd sex laws that regulated private conduct in the nation’s bedrooms, provided legal teams to fight anti-abortion laws that eventually led to Roe vs Wade, and campaigned against censorship and for the individual’s right to freedom of expression on all fronts. For me, this film has it all – sex, glamour, politics, romance, tragedy, and conflicts – and many great surprises about a man people think they know, but don’t really know,” said Berman. Notes Meyerowitz, Phase 4 Films’ President & CEO, “Most people think they know who Hugh Hefner is from what they see in the media, however this film shows what an unbelievable, forward thinking revolutionary he was, and is an absolute must-see for audiences of every age, race, religion or sexual orientation. This film is a perfect follow up for us after our release of VALENTINO. There is a real market out there for docs that are as provocative and well made as this one.” When Hefner agreed to participate in the film, he granted Berman unprecedented access to his vast, personal archives and agreed that she would maintain creative and editorial freedom – something he’d never done before. The film highlights how in fighting his battles, Hefner was arrested for obscenity, branded a pornographer by Reagan’s Meese Commission, endured a boycott of his magazine, was under FBI surveillance and was set up on a fabricated drug charge. He has won every legal battle he has ever fought. And of course his legendary lifestyle has continued unabated throughout. The list of participants in the film is extraordinary. Those featured by Berman are essentially a “Who’s Who” of the decades and controversies surrounding Hefner and Playboy, including George Lucas, Tony Bennett, Joan Baez, Jim Brown, James Caan, Reverend Jesse Jackson, Jenny McCarthy, Bill Maher, and more. The theatrical version of Hugh Hefner: Playboy, Activist and Rebel is a 124 minute documentary produced by Metaphor Films and its award-winning producers are Victor Solnicki, Brigitte Berman, Peter Raymont. Phase 4 Films acquired the Canadian DVD, Video-on-Demand, Pay-Per-View and Digital rights to the film from Robin Smith’s KinoSmith Inc. The deal to acquire the film was negotiated by the Cinetic Media’s Debra Fisher and Phase 4’s Larry Greenberg. The film is produced in association with Telefilm Canada and The Rogers Group of Funds through the Theatrical Documentary Program; produced in association with The Movie Network (executive in charge of production Michelle Marion) and produced in association with Movie Central (executive in charge of production Erica Benson); produced with the participation of the Ontario Media Development Corporation and with the assistance of the Ontario Film and Television Tax Credits, produced with the participation of The Canadian Television Fund, produced in association with Rogers Broadcasting Limited, and developed with the assistance of Super Channel. Tags: Berry Meyerowitz Chicago Video Chicago Media Brigitte Berman Hugh Hefner: Playboy Activist And Rebel Phase 4 Films Playboy. Hugh Hefner Marilyn Monroe Bix Beiderbecke Roe vs Wade George Lucas Tony Bennett Joan Baez Jim Brown James Caan Reverend Jesse Jackson Jenny McCarthy Bill Maher Victor Solnicki Brigitte Berman Peter Raymont KinoSmith Inc. Robin Smith Larry Greenberg Debra Fisher Cinetic Media Telefilm Canada The Rogers Group of Funds The Movie Network Michelle Marion Movie Central Erica Benson Ontario Media Development Corporation Ontario Film and Television Tax Credits The Canadian Television Fund Rogers Broadcasting Limited Super Channel

Berman Completes Hefner: Playboy, Activist And Rebel


  Oscar-winning™ producer/director Brigitte Berman has just completed the theatrical version of her feature documentary, titled “HUGH HEFNER: PLAYBOY, ACTIVIST AND REBEL” (124 minutes). The film portrays the flamboyant, outspoken founder of the Playboy empire and his many fierce battles with nearly all levels of the U.S. government, the religious right, and militant feminists. When Hefner launched Playboy in December 1953, the magazine achieved instant notoriety and astounding success. Its magnet was a nude centerfold of Marilyn Monroe. Hefner became an outspoken champion of the sexual revolution and immediately, the outraged forces of Church and State, initiated a war against Hefner and Playboy that raged over the decades. Berman explores the paradox of the man - on the one hand, the hedonistic Playboy, pursuing his own sexual odyssey and living a highly controversial lifestyle and on the other hand, the humanitarian who has been a catalyst for progressive change on a whole array of social and political issues: racial equality, First Amendment rights, abortion rights, sexual freedom, censorship and social justice. Berman won an Academy Award for her feature documentary “Artie Shaw: Time is all you’ve got”. Her friendship with Hugh Hefner began when Hef contacted her after discovering that she had made a feature documentary about one of his favorite musicians – Bix Beiderbecke. Hef, being an avid film collector, wanted to add her documentary about Bix to his collection. He also released Berman’s “Bix” film on his Jazz Video label. Several years later, after Berman attended Hefner’s momentous 80th birthday party at the Playboy Mansion in April 2006, she decided that she wanted to make a feature documentary that would reveal another side of Hugh Hefner that had not yet been portrayed in any of the documentaries made about him. “What fascinates me about Hef is that while many know him only as a hedonistic, sensual Playboy, a legendary lover of countless beautiful women – there is a whole other and far more interesting, far sexier side to him as well - a driven, talented publisher of a groundbreaking magazine, who is also a social activist at the forefront of countless progressive causes - a man who took great risks in breaking the colour line in his Playboy clubs and TV shows, who defied the blacklist in the McCarthy Fifties decade, fought antiquated and absurd sex laws that regulated private conduct in the nation’s bedrooms, provided legal teams to fight anti-abortion laws that eventually led to Roe vs Wade, and campaigned against censorship and for the individual’s right to freedom of expression on all fronts. For me, this film has it all – sex, glamour, politics, romance, tragedy, and conflicts – and many great surprises about a man people think they know, but don’t really know,” said Berman. When Hefner agreed to participate in the film, he granted Berman unprecedented access to his vast, personal archives and agreed that she would maintain creative and editorial freedom – something he’d never done before. Hefner has often stated that he is extremely proud of his enemies - and they certainly have been formidable. For years he was on the enemies’ lists of Presidents Nixon and Reagan, as well as the FBI’s J. Edgar Hoover. His enemies on the religious right have included American televangelist Rev. Jerry Falwell, Don Wildmon with the American Family Association, and Charles Keating, founder of Citizens for Decent Literature, all of whom have exerted tremendous influence in Washington. Outspoken feminist opponents include Gloria Steinem and Susan Brownmiller. The film highlights how in fighting his battles, Hefner was arrested for obscenity, branded a pornographer by Reagan’s Meese Commission, endured a boycott of his magazine, was under FBI surveillance and was set up on a fabricated drug charge. He has won every legal battle he has ever fought. And of course his legendary lifestyle has continued unabated throughout. The list of participants in the film is extraordinary. Those featured by Berman are essentially a “Who’s Who” of the decades and controversies surrounding Hefner and Playboy. “Hugh Hefner: Playboy, Activist and Rebel”, is a documentary produced by Metaphor Films and its award-winning producers are Victor Solnicki, Brigitte Berman, Peter Raymont. The film is produced in association with Telefilm Canada and The Rogers Group of Funds through the Theatrical Documentary Program; produced in association with The Movie Network (executive in charge of production Michelle Marion) and produced in association with Movie Central (executive in charge of production Erica Benson); produced with the participation of the Ontario Media Development Corporation and with the assistance of the Ontario Film and Television Tax Credits, produced with the participation of The Canadian Television Fund, produced in association with Rogers Broadcasting Limited, and developed with the assistance of Super Channel. Tags: Hugh Hefner Brigitte Berman Hugh Hefner: Playboy Activist And Rebel Marilyn Monroe Playboy Chicago Media Chicago Video Victor Solnicki Peter Raymont

Who Is The Man Named Hef
FRIDAY, OCTOBER 29TH, 2010


   The Founder, Editor-in-Chief and Chief Creative Officer of Playboy, Hugh M. Hefner, is a man who has profoundly influenced society in the last 50 years while his publication remains the world's best-selling men's lifestyle magazine. It has inspired a media empire and one of the most recognizable brands in history. Hefner was born in Chicago on April 9, 1926, the elder son of conservative Protestant parents, Glenn and Grace Hefner, and a direct descendent of distinguished Massachusetts Puritan patriarchs William Bradford and John Winthrop. He attended Sayre Elementary School and Steinmetz High on the West Side of Chicago, where he was no more than an average student, despite a genius IQ (152). He distinguished himself instead with his extracurricular activities: founding a school paper, writing, cartooning and serving as president of the student council where he championed student causes. Following graduation from high school in January 1944, Hef (a nickname preferred since adolescence) joined the Army, serving as an infantry clerk and drawing cartoons for various Army newspapers. After his discharge from service in 1946, he spent the summer taking art classes (anatomy, of course) at the Art Institute of Chicago, enrolling that fall at the University of Illinois in Champaign/Urbana. Hefner earned his bachelor's degree in two and one-half years by doubling up on classes while drawing cartoons for the Daily Illini and editing the campus humor magazine Shaft, where he introduced a new feature called Coed of the Month. He subsequently took a semester of graduate courses in sociology at Northwestern University where, pursuing his interest in individual freedom, he wrote a term paper examining U.S. sex laws in light of the then-astonishing Kinsey Institute research on human sexuality. In June 1949, Hefner married a classmate, Mildred Williams. Their ten-year marriage produced two children: Christie in 1952 and David in 1955. Following college, Hef tried his hand at cartooning and, failing to sell any of his ideas for a cartoon strip, published a book of satirical cartoons about Chicago titled That Toddlin' Town. Hefner worked as an assistant personnel manager for the Chicago Carton Company for $45 a week in 1949, and as an advertising copywriter for the Carson Pirie Scott department store for just $40 a week in 1950. His future seemed uncertain when he landed a promising job as a promotion copywriter at Esquire at $60 a week in January 1951. When Esquire moved its offices to New York, his request for a five-dollar raise was denied and he decided to stay behind and start a magazine of his own. Hefner and a fellow copywriter from Esquire tried to raise enough capital to launch a Chicago magazine and failed. While working as the newsstand promotion director of Publisher Development Corporation in 1952, he became convinced there was a market for a sophisticated men's magazine that would reflect the views of the post-war generation and that he was the man to start it. To support his family, he took a better-paying job as circulation manager of Children's Activities magazine in January 1953, but by that spring and summer the dream of starting his own magazine had become an obsession. He found a printer willing to print the first issue and a distributor to distribute it. He got friends and family to invest in the venture, raising just $8,000, including $600 of his own money borrowed from a bank using his apartment furniture as collateral. The first issue of Playboy magazine, which featured the now-famous calendar photo of Marilyn Monroe, was produced on a kitchen table in his South Side apartment. On the newsstands in December 1953, it carried no cover date because Hefner was not sure when or if he would be able to produce another. But the first issue sold more than 50,000 copies, enough to pay for the paper and printing costs and to finance another issue. Thereafter, Hefner never doubted that the magazine would be a success. He plowed profits back into the publication and hired a young, enthusiastic editorial, art, promotion and advertising staff to assist him. Playboy grew at a phenomenal rate. By the end of the decade, the magazine was selling more than a million copies a month and to celebrate, Hefner held the first Playboy Jazz Festival at the Chicago Stadium. It was called, at the time, the greatest single weekend in the history of jazz. At the start of the new decade, Hefner began to live out the “Good Life” depicted in the pages of his publication. He hosted a popular syndicated television show called Playboy's Penthouse, purchased the Playboy Mansion at 1340 North State Parkway, and opened the first Playboy Club on the Near North Side of Chicago on February 29, 1960. Throughout the Sixties, Hefner and Playboy became what Chicago columnist Bob Greene has called "a force of nature." Hefner wrote an extended series of editorials titled The Playboy Philosophy, championing the rights of the individual and challenging our heritage of Puritan repression. The magazine became the largest-selling, most influential men's magazine in the world. By 1971, when Playboy Enterprises went public, the magazine was selling seven million copies a month, there were 23 Playboy Clubs, resorts, hotels and casinos with more than 900,000 members worldwide. The Company’s assets included book publishing, merchandising, a modeling agency, a limousine service, a record label and a TV and motion picture company. It was truly an empire ruled by one man. Hefner hosted a second syndicated television show, Playboy After Dark, taped in Hollywood in 1968 and 1969, and in 1970 acquired the famed black Big Bunny jet, a McDonnell Douglas DC-9-30, in which he regularly commuted between Chicago and California and toured the world. In 1971, he established a second residence in Los Angeles with the acquisition of a five-and-one-half acre estate in Holmby Hills known thereafter as Playboy Mansion West, where he was able to more closely supervise Playboy Enterprises' increasing interests in television and film production. In 1975, Hefner decided to make Los Angeles his permanent home, reflecting the extent to which Hollywood movies had influenced his dreams and aspirations as a boy. In 1980, Hefner championed the reconstruction of the Hollywood sign, then in serious disrepair, and was honored by a star on the Hollywood Walk of Fame for his efforts. In saving the sign, Hefner referred to it as "Hollywood's Eiffel Tower." The Hollywood Chamber of Commerce honored him further with its first Annual Hollywood Hall of Fame Award as Outstanding Citizen of the Year. In October of 2006, Brenden Theaters at the Palms Casino Resort also recognized Hef’s ongoing dedication to the big screen with a star on its Brenden Theater Walk of Fame. The Hollywood sign restoration was only one of Hefner and Playboy's major projects as a part of the Hollywood creative community. The Company produced such features as Roman Polanski's Macbeth, distributed by Columbia Pictures, which was voted Best Picture of the Year in 1971 by the National Board of Review of Motion Pictures; Monty Python's first film, And Now For Something Completely Different; and The Naked Ape, with Universal Studios. Playboy also produced such popular television movies as Third Girl From The Left, with Kim Novak and Tony Curtis; The Death of Ocean View Park; The Cop and the Kid; and A Whale For The Killing. The increasingly conservative Eighties took their toll on both Hefner and his company. In 1985 he suffered a stroke that changed the direction of his life. He referred to it at the time as "a stroke of luck." Bringing his life full-circle, the world's most famous bachelor was married on July 1, 1989 to Kimberly Conrad, Playboy's 1989 Playmate of the Year. Their fairy tale courtship resulted in an uncommonly romantic wedding ceremony conducted at the wishing well where Hef first proposed at Playboy Mansion West. Their first son, Marston Glenn, was born in 1990 on April 9, the same date as Hef's birthday, and their second son, Cooper Bradford, was born on September 4, 1991. The Hefners separated in the late 1990s and, after their sons moved on to college, divorced in early 2010. Frequently interviewed by major news and entertainment media the world over, in-depth profiles of Hugh Hefner have appeared in publications such as Esquire, The New York Times, The Los Angeles Times, Time magazine and the Times of London. In March 2001, Vanity Fair published an exhaustive, photo-illustrated 15-page profile on Hef, his lifestyle and the resurgence of the Playboy brand. In 2003 Hefner was the subject of an A&E special, Playboy's 50th Anniversary Celebration, a star-studded two-hour event filmed at the Playboy Mansion featuring live music, comedy performances and interviews. Hefner was also profiled in a two-hour special, Hugh Hefner: American Playboy, as part of A&E’s prestigious Biography series in 1996. He had previously been the subject of a feature-length documentary film, Hugh Hefner: Once Upon A Time, produced by Lynch/Frost Productions and distributed by IRS Releasing. Recent profiles on Hefner include a 2008 biography written by Steven Watts entitled Mr. Playboy: Hugh Hefner and the American Dream, Taschen’s Hugh Hefner’s Playboy, a six-volume illustrated autobiography with highlights from Playboy’s first 25 years, Hugh Hefner: Girlfriends, Wives and Centerfolds an E! True Hollywood Story, and an in-depth look at five decades of Playboy's wildest and most famous parties hosted by Hef entitled Playboy 2000-The Party Continues. The roster of famous names who have enjoyed the legendary hospitality at Playboy's Mansions in Chicago and Los Angeles over the years runs the gamut from Sammy Davis Jr., Ray Charles, Buddy Rich, Mel Torme, BB King, Tony Bennett and The Grateful Dead to Jim Carrey, George Clooney, Leonardo DiCaprio, Cameron Diaz, Elizabeth Hurley, Gwyneth Paltrow and many more. In September of 2009 “Hugh Hefner: Playboy, Activist and Rebel,” a documentary focusing on Hefner’s humanitarian efforts, premiered at the Toronto International Film Festival. Directed by Academy Award winning documentarian Brigitte Berman, the film garnered rave reviews and is scheduled for a 2010 theatrical release. Hefner’s most recent venture on the small screen is The Girls Next Door on E! Entertainment. For six seasons, this behind-the-scenes look at the Playboy Mansion has been one of the network’s top rated programs. It is an international sensation airing in more than 150 countries around the world resulting in multiple spinoff shows for the cast members. The recipient of a number of awards for his contributions to society in general and the publishing industry in particular, Hefner received the 1996 International Publishing Award from the International Press Directory in London and was inducted into the Hall of Fame of the American Society of Magazine Editors at its 1998 ceremonies in New York. In September 2001, Hef was inducted into the New York Friars Club as an honorary Friar on the occasion of his gala Roast in New York City, an evening of uninhibited comedy subsequently aired nationwide on the Comedy Central network. January of 2002 brought Mr. Hefner back to New York where he received the Henry Johnson Fisher Award, the highest honor of the Magazine Publishers of America. In March 2002, Hef was inducted as an honorary member of the Harvard Lampoon, which named him “Harvard Lampoon’s Best Life-Form In The History Of The Universe” and in 2008, Spike TV honored Hef with their Guy’s Choice “Alpha Male” lifetime achievement award. In early 2009, Hefner was an honored guest at the 59th Annual San Remo Music Festival in San Remo, Italy, a hugely popular event televised throughout Europe. Throughout the years, Hef has become a fixture on the Hollywood celebrity club scene and the Mansion has once again become a mecca for entertainment industry superstars including a new wave of young motion picture and television celebrities, rock groups and more. Hollywood and cinema continue to be major factors in Hef's personal and professional life. At his direction, the Playboy Foundation instituted an annual Freedom of Expression Award, given at the Sundance Film Festival. Hefner underwrote the West Coast retrospective of the late British filmmaker Dennis Potter's works at the Los Angeles Museum of Contemporary Art; he personally endowed a course in Censorship in Cinema at USC, for which he serves as a guest lecturer; and he has been a major contributor to UCLA's project to restore classic films. In 2006, Hef made a $1 million donation to the UCLA Film & Television Archive for public screenings of American cinema, establishing The Hugh M. Hefner Classic American Film Program. He was a sponsor of the acclaimed American Cinema series on PBS, and he has long been active in seeking out and restoring such vintage films as Vitaphone shorts and the films of the Twenties British crooner Al Bowlly. On March 28, 1996, Hefner was honored in formal ceremonies at USC for his lifelong dedication to film and his endowment of a chair for the Study of American Film at the University's School of Cinema-Television. The Hefner gift marked only the second such endowment in the history of the prestigious film school. The other chair was endowed in memory of the late Steve Ross, who had served as chairman of Time-Warner. In 2007, Hef made a $2 million dollar donation to the USC School of Cinematic Arts to help fund a central exhibition space in the new headquarters and a new archival repository for student films and historic documents. In 1994, Hefner established and Playboy funded the Playboy Jazz Film Festival, the first-ever showcase on the West Coast for many of the best and rarest films in the jazz lexicon. This event was in addition to the annual Jazz on Film program traditionally presented free to the public by Playboy on the eve of the Playboy Jazz Festival at the Hollywood Bowl. In 2010, the Playboy Jazz Festival celebrates its 32nd successful season. Hefner's personal archive at the Playboy Mansion in Holmby Hills contains more than a thousand feature films. Each weekend, he screens films at the Mansion for celebrities and personal friends: Sundays are first-run features; Friday nights are vintage classics; Saturday nights are often a mini-festival of silent films. Hef has appeared as himself in numerous television shows and movies, including Entourage, Sex and the City, Shark, Curb your Enthusiasm, Last Comic Standing, Las Vegas, The Simpsons and most recently Sony Pictures’ feature film The House Bunny. In 2005, the world was invited to “step into Hef’s slippers” for the launch of the hugely popular video game titled “Playboy: The Mansion,” and in the summer of 2009, Hefner was joined by a dozen Playboy Playmates for a Brett Ratner-directed commercial filmed at the Playboy Mansion for the very successful Guitar Hero gaming franchise. In 2006, Hef celebrated his 80th birthday with weekend long festivities at the Playboy Mansion in Los Angeles. The celebration included the annual “Casablanca Night” movie screening and buffet dinner, a glamorous pajama and lingerie party with Playboy Playmates, celebrities and nearly 1,000 party goers, and an appearance at the Long Beach Grand Prix in support of Playboy Racing (from the Grand Am Series) where thousands of race fans joined together to sing “Happy Birthday” to Hef. He continued the festivities in Europe as he and his girlfriends embarked on a two-week, eight-city tour visiting London, Cannes, Paris, Barcelona, Munich, Rome, Pompeii and Venice. Hef’s dreams and fantasies again became a reality with the recent resurgence of the iconic Playboy Clubs and in 2006, the Playboy Club and Casino at the Palms Casino Resort in Las Vegas made its official debut. Named the “Fantasy Tower,” this entertainment destination features a Playboy Club Casino and lounge, “Moon” nightclub, a Playboy retail store, the 9,000 square-foot Hugh Hefner Sky Villa and the famous Playboy Rabbit Head, emblazoned on the side of the tower. In 2007, for the first time since moving into Playboy Mansion West in 1971, Hef stepped outside his famous estate to celebrate his 81st birthday at the Palms venues, bringing dozens of Playmates along for the festivities.   Hef continues to serve as the company’s Chief Creative Officer and magazine's Editor-in-Chief, playing a key role in determining the path of Playboy Enterprises and directing other areas of the corporation including cable television, video production, licensing and digital content. Hef has frequently been quoted as believing that the United States' most important export is "the American Dream," which he feels is conveyed to the world through motion pictures. His own dreams are soon expected to reach the big screen in a feature film produced by Brian Grazer and Imagine Entertainment. Tags: Hugh M. Hefner Playboy Chicago Video Chicago Media Glenn and Grace Hefner Playboy Mansion American Society of Magazine Henry Johnson Fisher Award