AFDS showcase at Muslim Fashion Festival MUFFEST
in Indonesia
Asean
Fashion
Designers
Showcase
ONE VISION, ONE IDENTITY, ONE COMMUNITY
Celebrating diversity and creativity -
AFDS designers showcase at MUFFEST+ 2023
Press Release
For Immediate Release
March 23
On March 7-10th, ASEAN Fashion Designers Showcase was invited to showcase in Muslim
Fashion Festival, MUFFEST + 2023 in the capital of Indonesia, Jakarta. A collaboration
between Asian nations in celebrating the diversity and creativity of Modest fashion.
Muslim Fashion Festival, one of the fashion weeks produced by the Indonesian Fashion
Chamber is an event that showcases diverse trends and styles for Modest fashion which
have seen a significant rise in the global fashion industry. Aptly being a platform to
promote diversity, this aligns with the ethos and goal of ASEAN Fashion Designers
Showcase. ASEAN Fashion Designers Showcase brought eight Fashion Designers to
showcase their Modest fashion interpretations on the runway during MUFFEST +23 in
Jakarta, Indonesia.
Hayden Ng - Premier Founder of AFDS and representing Singapore, showcased his
collection Transition Changes. “The inspiration behind this collection is the formation of
ASEAN. The ASEAN ( Association of Southeast Asian Nations ) collaboration story began
in 1967 when five countries - Indonesia, Malaysia, the Philippines, Singapore, and Thailand
- came together to form an organisation aimed at promoting economic, political, and
security cooperation among its members. The organisation was established amid rising
tensions in the region, including the Vietnam War, the Communist insurgency in Malaysia,
and territorial disputes between some ASEAN countries. As seen in the showcase opening
designs in grey with a tri-colored spotted print. Over the years, ASEAN has grown to
include 10 member states, with Brunei Darussalam, Cambodia, Laos, and Vietnam joining
the original five founding members. The organisation's main objective has been to
promote regional stability and economic development through dialogue and
cooperation among its member states. As seen in the following outfits of beige floral
printed and another set of green & fuchsia printed chiffon designs. Amidst the intricate
web of diverse political systems, economic disparities, and historical tensions among its
member states, ASEAN has achieved remarkable success in fostering regional
cooperation and stability. As seen in the last 2 designs depicted in bright colourful silk
chiffon. Fabrics used in the collection are hand washable silks, chiffon, viscose, and mesh.
All designed for the global fashionista in mind for easy usage and maintenance” says
Hayden Ng.
The InSane Studio by designer Terry Yeo - Singapore
“This is a collaboration collection with Fatzin’s Wedding Gallery. It is entitled The Princess
Warrior, this collection pays homage to the Muslim community here in Singapore. We
took reference of the popular Icons from each decade starting from the 1940s and
updated each look. We used some traditional fabrics from all over ASEAN in our
collection, making our collection much more interesting. This year, we will be
concentrating more on street style for menswear” says Terry Yeo.
Chantique Brunei by designer Fadzil Hadin - Brunei
“At Muffest we were just in time to showcase the Ramadan collection, Simply PURE -
whereby the whole collection is based on white . Off white gold and silver colours were
used. I chose those colours based on my comeback into the fashion scene in Jakarta
after an absence in the fashion industry for almost 3 decades. We used Organza and Silk
Taffeta with embellishment for this collection. We experimented with the resort collection
last year and plan to add more including menswear and will be available just in time
before the summer holidays” adds Fadzi Hadin.
MENFolder by designer Bandid Lasavong - Laos
“The latest collection MEN folder - The spirit & essence of LAOS, was inspired and
conceptualised from while I was drinking coffee one morning and I noticed the interesting
textures and forms on the cracked wall. For this collection I used local indigenous fabric
by the Hmong old ladies who live in the high mountain areas in Laos. This fabric is called
“Hamp” - the colours in the dye are derived from flowers, roots and bark of the trees. It is
100% organic for this whole process. This year I plan to explore more about local fabrics
and aim to make it to international markets and I plan to make valuable use of our local
fabrics” says Bandid Lasavong.
Pitnapat by designer Pitnapat Yotinratanachai - Thailand
“The 2023 Spring Summer collection is a reflection of my personal style and branding,
which is incorporated into the fabric design of the collection. My goal was to create a
playful and unique aesthetic that would appeal to young people. I wanted to showcase a
different side of my identity through this collection, and I believe that the use of bold
colours and digital graphics techniques achieve that. The inspiration behind the
collection was to create a fun and vibrant atmosphere that highlights my brand's identity.
The use of only two colours, black and white, which represent day and night, creates an
interesting contrast that brings the designs to life. The fabrics used in the collection are
made of high-quality silk, which adds a luxurious touch to each piece. The use of
advanced techniques in sewing and production ensures that the pieces are both high-
end and ready-to-wear. As a designer, I am constantly exploring new opportunities and
pushing boundaries in the fashion industry. This year, I had the pleasure of working with
talented actors in my country to support and care for Thai artists and idols in the
entertainment industry. This experience has led to the creation of a new collection, which
will be released in September 2023 for the Autumn Winter season. I encourage everyone
to follow my social media accounts to stay updated on the upcoming collection reveal”
says Pitnapat Yotinratanacha.
Natacha Van by designer Natacha Van - Cambodia
“Our 2023 Spring Summer collection was inspired by flora fairy dance and angel core
fairytale for this season's collection. For the collection we have used our digital graphic
design printed on silk and chiffon fabric to create this collection. This year, we will be
working on more different destinations to showcase our collection and also working on
the AW 2023 and launch in September 2023” says Natacha Van.
Myriad Grand Monde by designer Thinthananpachr Jantajaroenpon - Thailand
“Our 2023 Spring Summer collection was inspired by the breeze in the night. The design
shows smoothness, flowy and relaxed style yet still presents elegance like the god of wind,
metaphorically speaking. The main material is chiffon silk in white, pink, nude, grey, green,
red, blue and black colours. We use various embroidery techniques pinned on the dress
to enhance the gowns to shine in the natural night light. It is all about making this
collection the most beautiful and perfect creation. This year we want to open a broader
perspective for every Muslim woman: they can wear beautiful gowns and we aim to make
our clients confident in what they wear” says Thinthananpachr Jantajaroenpon.
Davo Ocampo by designer Dave Ocampo - Philippines
“Dave Ocampo collection for MUFFEST+ called Kislap, means shine bright light. I believe
in this era of millennials and GenZ of Muslim women should be more powerful and have
the self determination that they want. My inspiration for this seasons collection is, I want
to see muslim women wear powerful suits and armour for them to express their feelings. I
used wool for the suits, vest and pants, as for the inner long sleeves I used soft silk. For
the soft fabric, I used shiny fabric to give more of an impact for my Kislap collection. This
year post pandemic, I would like my brand Dave Ocampo to be a known international
brand and looking forward to more shows abroad” says Dave Ocampo.
AFDS was developed to raise awareness and appreciation for the unique style and
diversity in the Asean region while promoting greater cross-cultural and creative
collaboration. Growing mainstream regional awareness for fashion designers and models
while nurturing up-and-coming, local fashion designers and models. AFDS will continue to
collaborate with Indonesia Fashion Chamber for more upcoming fashion festivals and
fashion weeks in Indonesia this year.
Photography credit : Ade Oyot @ade_oyot
For further information, imagery, photo shoots, interviews or media enquiries
Neva Weber of Dressed AU PR, International PR & Media Director for
AFDS & AIFW
AFDS designers showcase at MUFFEST+ 2023
Press Release
For Immediate Release
March 23
On March 7-10th, ASEAN Fashion Designers Showcase was invited to showcase in Muslim
Fashion Festival, MUFFEST + 2023 in the capital of Indonesia, Jakarta. A collaboration
between Asian nations in celebrating the diversity and creativity of Modest fashion.
Muslim Fashion Festival, one of the fashion weeks produced by the Indonesian Fashion
Chamber is an event that showcases diverse trends and styles for Modest fashion which
have seen a significant rise in the global fashion industry. Aptly being a platform to
promote diversity, this aligns with the ethos and goal of ASEAN Fashion Designers
Showcase. ASEAN Fashion Designers Showcase brought eight Fashion Designers to
showcase their Modest fashion interpretations on the runway during MUFFEST +23 in
Jakarta, Indonesia.
Hayden Ng - Premier Founder of AFDS and representing Singapore, showcased his
collection Transition Changes. “The inspiration behind this collection is the formation of
ASEAN. The ASEAN ( Association of Southeast Asian Nations ) collaboration story began
in 1967 when five countries - Indonesia, Malaysia, the Philippines, Singapore, and Thailand
- came together to form an organisation aimed at promoting economic, political, and
security cooperation among its members. The organisation was established amid rising
tensions in the region, including the Vietnam War, the Communist insurgency in Malaysia,
and territorial disputes between some ASEAN countries. As seen in the showcase opening
designs in grey with a tri-colored spotted print. Over the years, ASEAN has grown to
include 10 member states, with Brunei Darussalam, Cambodia, Laos, and Vietnam joining
the original five founding members. The organisation's main objective has been to
promote regional stability and economic development through dialogue and
cooperation among its member states. As seen in the following outfits of beige floral
printed and another set of green & fuchsia printed chiffon designs. Amidst the intricate
web of diverse political systems, economic disparities, and historical tensions among its
member states, ASEAN has achieved remarkable success in fostering regional
cooperation and stability. As seen in the last 2 designs depicted in bright colourful silk
chiffon. Fabrics used in the collection are hand washable silks, chiffon, viscose, and mesh.
All designed for the global fashionista in mind for easy usage and maintenance” says
Hayden Ng.
The InSane Studio by designer Terry Yeo - Singapore
“This is a collaboration collection with Fatzin’s Wedding Gallery. It is entitled The Princess
Warrior, this collection pays homage to the Muslim community here in Singapore. We
took reference of the popular Icons from each decade starting from the 1940s and
updated each look. We used some traditional fabrics from all over ASEAN in our
collection, making our collection much more interesting. This year, we will be
concentrating more on street style for menswear” says Terry Yeo.
Chantique Brunei by designer Fadzil Hadin - Brunei
“At Muffest we were just in time to showcase the Ramadan collection, Simply PURE -
whereby the whole collection is based on white . Off white gold and silver colours were
used. I chose those colours based on my comeback into the fashion scene in Jakarta
after an absence in the fashion industry for almost 3 decades. We used Organza and Silk
Taffeta with embellishment for this collection. We experimented with the resort collection
last year and plan to add more including menswear and will be available just in time
before the summer holidays” adds Fadzi Hadin.
MENFolder by designer Bandid Lasavong - Laos
“The latest collection MEN folder - The spirit & essence of LAOS, was inspired and
conceptualised from while I was drinking coffee one morning and I noticed the interesting
textures and forms on the cracked wall. For this collection I used local indigenous fabric
by the Hmong old ladies who live in the high mountain areas in Laos. This fabric is called
“Hamp” - the colours in the dye are derived from flowers, roots and bark of the trees. It is
100% organic for this whole process. This year I plan to explore more about local fabrics
and aim to make it to international markets and I plan to make valuable use of our local
fabrics” says Bandid Lasavong.
Pitnapat by designer Pitnapat Yotinratanachai - Thailand
“The 2023 Spring Summer collection is a reflection of my personal style and branding,
which is incorporated into the fabric design of the collection. My goal was to create a
playful and unique aesthetic that would appeal to young people. I wanted to showcase a
different side of my identity through this collection, and I believe that the use of bold
colours and digital graphics techniques achieve that. The inspiration behind the
collection was to create a fun and vibrant atmosphere that highlights my brand's identity.
The use of only two colours, black and white, which represent day and night, creates an
interesting contrast that brings the designs to life. The fabrics used in the collection are
made of high-quality silk, which adds a luxurious touch to each piece. The use of
advanced techniques in sewing and production ensures that the pieces are both high-
end and ready-to-wear. As a designer, I am constantly exploring new opportunities and
pushing boundaries in the fashion industry. This year, I had the pleasure of working with
talented actors in my country to support and care for Thai artists and idols in the
entertainment industry. This experience has led to the creation of a new collection, which
will be released in September 2023 for the Autumn Winter season. I encourage everyone
to follow my social media accounts to stay updated on the upcoming collection reveal”
says Pitnapat Yotinratanacha.
Natacha Van by designer Natacha Van - Cambodia
“Our 2023 Spring Summer collection was inspired by flora fairy dance and angel core
fairytale for this season's collection. For the collection we have used our digital graphic
design printed on silk and chiffon fabric to create this collection. This year, we will be
working on more different destinations to showcase our collection and also working on
the AW 2023 and launch in September 2023” says Natacha Van.
Myriad Grand Monde by designer Thinthananpachr Jantajaroenpon - Thailand
“Our 2023 Spring Summer collection was inspired by the breeze in the night. The design
shows smoothness, flowy and relaxed style yet still presents elegance like the god of wind,
metaphorically speaking. The main material is chiffon silk in white, pink, nude, grey, green,
red, blue and black colours. We use various embroidery techniques pinned on the dress
to enhance the gowns to shine in the natural night light. It is all about making this
collection the most beautiful and perfect creation. This year we want to open a broader
perspective for every Muslim woman: they can wear beautiful gowns and we aim to make
our clients confident in what they wear” says Thinthananpachr Jantajaroenpon.
Davo Ocampo by designer Dave Ocampo - Philippines
“Dave Ocampo collection for MUFFEST+ called Kislap, means shine bright light. I believe
in this era of millennials and GenZ of Muslim women should be more powerful and have
the self determination that they want. My inspiration for this seasons collection is, I want
to see muslim women wear powerful suits and armour for them to express their feelings. I
used wool for the suits, vest and pants, as for the inner long sleeves I used soft silk. For
the soft fabric, I used shiny fabric to give more of an impact for my Kislap collection. This
year post pandemic, I would like my brand Dave Ocampo to be a known international
brand and looking forward to more shows abroad” says Dave Ocampo.
AFDS was developed to raise awareness and appreciation for the unique style and
diversity in the Asean region while promoting greater cross-cultural and creative
collaboration. Growing mainstream regional awareness for fashion designers and models
while nurturing up-and-coming, local fashion designers and models. AFDS will continue to
collaborate with Indonesia Fashion Chamber for more upcoming fashion festivals and
fashion weeks in Indonesia this year.
Photography credit : Ade Oyot @ade_oyot
For further information, imagery, photo shoots, interviews or media enquiries
Neva Weber of Dressed AU PR, International PR & Media Director for
AFDS & AIFW