A fusion of fashion and culture on Serbian Fashion Week
Nineteenth edition of Serbia Fashion Week, part of the "European Capital of Culture
2022; project this year, will be held from April 26 th to 30th in Novi Sad at two
locations: Novi Sad Fair and SKCNS "Fabrika"; Serbia Fashion Week is a world-
famous project organized by the National Fashion Chamber of Serbia, which is the
official member of the European Fashion Council (EFC). This is the 5th biggest
fashion week in Europe and the biggest one in South-East Europe.
Serbia Fashion Week is providing new opportunities for Serbian designers and
confirming its leadership position in the region of Eastern Europe, with over 30,000
visitors and more than 100 designers every year. Serbi Fashion Week has signed 31
contracts of cooperation with fashion weeks all around the world.
After the end of the three-day fashion shows at the Novi Sad Fair April 26th , 27 th and
28th , the program continues in the space of SKCNS "Fabrika" April 29 th and 30th .
These two days, the program is part of the "European Capital of Culture 2022"
quality seminar, as well as exhibitions and fashion shows of the finalists of the
competition "European Fashion Talent Design Competition" "National Fashion
Talent Design Competition"; and "Ecolution Competition".
The titles of the seminars "Young Lions in the Jungle" Fashion and Metaverses"; and
"Sustainable Fashion: Tomorrow Starts Today", clearly indicate the topics that
participants will be able to find out about. The announced lecturers from Serbia and
abroad, professional and distinguished names from the fashion and creative industry,
as well as the field of marketing are a guarantee that seminar participants will have
the opportunity to get acquainted with trends in fashion, design, marketing and sales.
Novi Sad is among the first cities outside the European Union to be declared the
European Capital of Culture. The European Capital of Culture was established to
emphasise richness and diversity of European cultures, strengthen bonds between
citizens of Europe, connect people from different European countries, learn about
other cultures, promote mutual understanding and strengthen the sense of
Europeanness.
The most important legacy of the project is to put culture in the very centre of social
development and redefine culture as a key for economic development based on
knowledge, innovation and creativity.
Many capitals of culture took the opportunity to develop cultural infrastructure during
and after the project, provide wider access to culture, improve the image of a city,
develop the tourism economy and strengthen cultural and creative industries.
In 1985, Melina Mercouri, Greek Minister of Culture, and Jack Lang, French
Minister of Culture, had an idea of choosing the European Capital of Culture once a
year, intending to connect people in Europe and raise awareness of common history
and values. The same year, the project was launched by the EU Ministers of Culture
resolution. This initiative soon became one of the most prestigious events in Europe.
Since then, more than 40 European cities have borne the title of European Capital of
Culture. Each year, the selected cities are examples of the richness and diversity of
European cultures.
2022; project this year, will be held from April 26 th to 30th in Novi Sad at two
locations: Novi Sad Fair and SKCNS "Fabrika"; Serbia Fashion Week is a world-
famous project organized by the National Fashion Chamber of Serbia, which is the
official member of the European Fashion Council (EFC). This is the 5th biggest
fashion week in Europe and the biggest one in South-East Europe.
Serbia Fashion Week is providing new opportunities for Serbian designers and
confirming its leadership position in the region of Eastern Europe, with over 30,000
visitors and more than 100 designers every year. Serbi Fashion Week has signed 31
contracts of cooperation with fashion weeks all around the world.
After the end of the three-day fashion shows at the Novi Sad Fair April 26th , 27 th and
28th , the program continues in the space of SKCNS "Fabrika" April 29 th and 30th .
These two days, the program is part of the "European Capital of Culture 2022"
quality seminar, as well as exhibitions and fashion shows of the finalists of the
competition "European Fashion Talent Design Competition" "National Fashion
Talent Design Competition"; and "Ecolution Competition".
The titles of the seminars "Young Lions in the Jungle" Fashion and Metaverses"; and
"Sustainable Fashion: Tomorrow Starts Today", clearly indicate the topics that
participants will be able to find out about. The announced lecturers from Serbia and
abroad, professional and distinguished names from the fashion and creative industry,
as well as the field of marketing are a guarantee that seminar participants will have
the opportunity to get acquainted with trends in fashion, design, marketing and sales.
Novi Sad is among the first cities outside the European Union to be declared the
European Capital of Culture. The European Capital of Culture was established to
emphasise richness and diversity of European cultures, strengthen bonds between
citizens of Europe, connect people from different European countries, learn about
other cultures, promote mutual understanding and strengthen the sense of
Europeanness.
The most important legacy of the project is to put culture in the very centre of social
development and redefine culture as a key for economic development based on
knowledge, innovation and creativity.
Many capitals of culture took the opportunity to develop cultural infrastructure during
and after the project, provide wider access to culture, improve the image of a city,
develop the tourism economy and strengthen cultural and creative industries.
In 1985, Melina Mercouri, Greek Minister of Culture, and Jack Lang, French
Minister of Culture, had an idea of choosing the European Capital of Culture once a
year, intending to connect people in Europe and raise awareness of common history
and values. The same year, the project was launched by the EU Ministers of Culture
resolution. This initiative soon became one of the most prestigious events in Europe.
Since then, more than 40 European cities have borne the title of European Capital of
Culture. Each year, the selected cities are examples of the richness and diversity of
European cultures.
Contributed By: Saif Rahman Sozib for World Fashion Media News
